There are newsletters making millions a month. Learning How To monetize a newsletter is easier than ever if you know what to do.
You won’t get anywhere without building a loyal following and having a decent subscriber account. Our study found that newsletters with over 10k subscribers get more sponsorship deals.
The good news is, that you don’t need to use sponsorships to monetize your newsletter. Let’s dive into how else you can.
How To Monetize A Newsletter?
We can take 6 different paths to monetize our newsletter, each being different. Depending on your newsletter determines what works for you; not every newsletter earns the same way.
Here are the most popular ways to monetize your newsletter.
Ads
There are two types of ads.
Display Ads and Sponsored Ads.
The above is an example of a display ad by the popular newsletter TLDR. Dan has become one of the best copywriters in the space over the past 5 years and for good reason. He wrote this ad and follows his style.
Ads shouldn’t mess with the flow of the newsletter but should be called out to let the user know it’s an ad.
Display Ads are different, think of Google ads when are viewing a website that pop up on the side. Those ads can also be placed in your newsletter for people to click.
The significant difference between the two is Display Ads earn when the user clicks on the ad, while Sponsored Ads usually pay you a fixed cost and sometimes reward you for signups.
No matter what one you use both can be lucrative and increase your monthly MRR.
We recommend checking out Who Sponsors Stuff for every company looking to sponsor your newsletter.
Memberships and Premium Newsletter Subscriptions
The following way to monetize a newsletter is through memberships or premium content within your newsletter. This strategy has become popular over the past few years thanks to companies like beehiiv.
You allow subscribers to sign up for a premium service from your newsletter. This is popular in investing but can be used in any niche. The service can be anything from VIP access to a database, a premium version of your newsletter articles, or anything in between.
Some premium newsletters make millions a year.
Affiliate Marketing
Affiliate Marketing isn’t anything new and has been around for years. The crazy thing about affiliate marketing is it kills it in newsletters.
Signing up for affiliate programs is easy, and with tools like Affiliate Finder, you can search tons of affiliate programs for any niche.
The good news about running a newsletter is that affiliate programs don’t have to match your content exactly.
This newsletter has added an affiliate program to Start a Blog with WordPress and uses a popular web hosting affiliate program Bluehost.
This simple snippet could generate you over $65+ for 1 sign-up. It’s a win/win and simple way to add to your MRR per month.
Example:
You have 25,000 subscribers with a CTR of 5%. This means that on average 1,250 subscribers click a link each time they open a new email from you.
We will cut that into one-third, giving us 416 clicks. If 416 sign up for this affiliate program. You would make $27,000 + from one email.
Make sure when looking for affiliate programs you find ones that fit your “niche”. Don’t sell someone beauty products when you are talking about losing weight. Know your Audience and what they are looking to buy.
Cross Promotions
Cross Promotions is broken into two categories:
- Free Cross Promotion
- Paid Cross Promotion
Free Cross Promotion
Free Cross Promotion uses newsletters providers like beehiiv, Convertkit, and others to recommend other newsletters.
This allows you to reach out to newsletter businesses and suggest you collaborate in cross-promotion. Newsletter Blueprint is a great place to find newsletter operators looking for cross-promotion. It’s a discord with 100’s of operators looking to cross-promote.
Paid Cross Promotion
If you want to do paid cross-promotion, there are a few players in the space. One of the top ones is sparkloops.
Sparkloops is a promotion platform where when a user signs up for your newsletter a popup appears sharing 3-5 other newsletters. If they opt-in to sign up for those operators pay you anywhere from $1-$4 a signup.
The cool thing about this is, that newsletters that are already generating tons of signups a month are making most or more of their money back using other operators in their popup.
Wrapping Up
If you are looking to monetize a newsletter, following all the steps above will make you profitable in your newsletter in no time. As we mentioned above, depending on your niche can determine which of the 6 ways you can earn from.
Creating A Newsletter is just the first start. learning how to monetize and grow your newsletter is just as important. You are on the way to becoming like the top newsletters making $100k+ a month.
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