How-To

If you want to create a newsletter on WordPress, you’re in the right place. With over 333 billion emails sent and received every day worldwide, it’s clear that email communication is still a vital part of our lives. Email is more popular than social media or other messaging apps in the United States, with 92% of the population using it.

Starting A Newsletter has become easier over the years, as someone who loves WordPress and uses it for this blog. I understand the needs and want to use WordPress for your newsletter.

We will break down exactly how you can get a newsletter up and running in less than 20 minutes.

But first, we need to start with the basics.

What is a newsletter?

If you’re looking to inform your subscribers about specific news, such as the release of a new blog post, the organization of an event, a promotion on one of your products or services, etc., then a newsletter is what you need. A newsletter is simply an email sent to your subscribers to inform them.

Want to learn more about newsletters? Check out our post on What Is a newsletter where we talk about exactly what newsletters are in more details.

Now, Let’s make a newsletter using WordPress.

Create Your Newsletter

You first need to Install WordPress and get your website set up.

Step 1. ->Click Here To Sign Up For Bluehost <-

If you are looking to get started with your newsletter on WordPress, it is recommended to use a third-party hosting service. The Newsletter Life uses Bluehost and is one of the top companies for hosting your website.

It only costs $2.95/month and includes a free domain.

Once you sign up and create an account, follow the instructions from Bluehost to get your blog up and running; if you have any trouble, follow this guide or contact me with any questions.

Step 2. Sign Up For Email Service Provider

Now that your blog is set up, you must decide what email service provider to use.

We recommend Email Octopus. It will cost you nothing for your first 2,5000 subscribers and they have excellent forms you can use(Follow the steps below).

-> Click Here to Create a FREE Email Octopus Account <-

Step 3. Create Your Email Subscriber Form.

After creating the account, it’s straightforward to get a subscriber form created.

Landing Page & Forms – > Create – > Select “Form”

You should then follow the steps, and you will see something like this.

Step. 4 – Add to blog posts

Click on Add to your website, and it will give you a custom code you can enter into your WordPress blog(Make sure to select custom HTML when using WordPress)

That’s it. You now have a form using WordPress.

You can add this to your homepage or use a plugin like Advanced Ads to display your form in certain page sections.

If the full blog isn’t for you, you can look into WordPress Plugins focused on Newsletters. There are quiet a few.

How to Make a Newsletter on WordPress with a Plugin

Using a plugin is a great option if you want to create a newsletter on your WordPress site. Here are some of the most popular newsletter plugins available on the official WordPress directory:

• MailPoet (700K+ active installations)
• Newsletter (300K+ active installations)
• MailOptin (30K+ active installations)
• Mailjet (20K+ active installations)
• AcyMailing (7K+ active installations)
• Jackmail (active installations)

MailPoet is the most popular newsletter plugin, but there are other options to choose from as well.

When deciding which plugin to use, consider factors such as ease of use, user reviews, frequency of updates, overlap with your needs, and price (many have free versions with limitations on email sending).

It’s also essential to consider deliverability, which can be difficult to test without actually sending emails. Look for a plugin that offers its own sending service or allows you to configure an SMTP server, rather than relying on the native WordPress email sending function.

MailPoet doesn’t use the WordPress email-sending function like other plugins on this list. Which is an important aspect.

MailPoet has its own email sending system and is set directly on the WordPress content editor (Gutenberg). To learn how to configure and use these plugins, check out our dedicated tutorials for MailPoet.

If neither of these plugins meets your needs, you can also try out the free versions of other plugins listed above. Additionally, there is a unique plugin called Newsletter Glue that allows you to write and publish newsletters directly from the WordPress content editor. However, it requires connecting to an emailing service and has fewer options than MailPoet.

Frequently Asked Questions

What are some of the best WordPress newsletter plugins available?

If you’re looking for a WordPress newsletter plugin, there are many options available. Some of the best plugins include:

• MailPoet
• Newsletter
• Sendinblue
• Mailchimp

These plugins offer a range of features, including customizable templates, automated email campaigns, and list management tools. You can choose the one that best fits your needs and budget.

How can you create a custom newsletter template in WordPress?

Creating a custom newsletter template in WordPress is easy with the right tools. You can use a plugin like MailPoet or Newsletter to create a template from scratch, or you can use a pre-designed template and customize it to fit your needs. To create a custom template, you will need to have some basic knowledge of HTML and CSS.

What are some free WordPress newsletter plugins?

If you’re looking for a free WordPress newsletter plugin, there are many options available. Some of the best free plugins include:

• MailPoet
• Newsletter
• Sendinblue
• Mailchimp

These plugins offer a range of features, including customizable templates, automated email campaigns, and list management tools. While some of these plugins have premium versions with more features, the free versions are still very powerful.

How do you create a newsletter signup form on your WordPress site?

Creating a newsletter signup form on your WordPress site is easy with the right plugin. You can use a plugin like MailPoet or Newsletter to create a signup form and add it to your site using a shortcode or widget. You can customize the form to include fields for name, email address, and other information.

What are some popular WordPress newsletter templates?

There are many popular WordPress newsletter templates available, both free and premium. Some of the most popular templates include:

• Astra
• Divi
• OceanWP
• Hestia

These templates offer a range of styles and designs, and you can customize them to fit your branding and content.

How can you create a professional-looking newsletter using WordPress?

To create a professional-looking newsletter using WordPress, you will need to choose a quality newsletter plugin and template. You can customize the template to fit your branding and content and use the plugin to manage your email list and send out your newsletter. With the right tools and design, you can create a newsletter that looks great and engages your audience.

Integrating email marketing and social media can create an unstoppable marketing strategy. When combined, these two mediums can increase your reach and customer engagement. Adding a newsletter sign-up form to your Facebook page is one way to start integrating your email marketing with social media.

How to Add a Newsletter to a Facebook Page

When it comes to adding a newsletter sign-up form to your Facebook page, you need to consider a couple of things. This section will review the steps to implement a sign-up form on your Facebook page.

1. Have a Facebook Business Page

Before including a Facebook newsletter sign-up form, you must have a business Facebook page. If your company runs its social accounts with personal pages, you must transition to the business format to complete these email marketing goals. Business pages on Facebook have access to the integrations and analytical data required for success. Not only will this help you with your marketing efforts, but it will also help you increase your reach, generate more leads, and reach a targeted audience.

2. Set an Admin/Editor for Your Facebook Page

Before you add sign-up forms to your Facebook page, you want someone responsible for your social media account responsibilities. While many of your employees and team members may have access to the account, you can assign specific responsibilities to certain people. When adding newsletter sign-up forms to your page, only the admin you have given to that responsibility can access these features. Choose the team member you feel is appropriate for this task and rely on them to carry out the following steps to achieving a successful sign-up Facebook form.

3. Add Custom Sign-Up Page

You can work with your email service provider to create the most engaging sign-up form to encourage new users to subscribe. Once you’ve completed your custom sign-up form, follow these easy steps:

• Choose Window and then Integrations from the menu located at the top of the page
• Select Facebook Pages from the list on the left-hand side
• Click the Add Form to Facebook Page drop-down menu and locate your custom form
• Follow the on-screen instructions until your form is added to your page

There is one thing to be aware of before going through this step-by-step process. In order to add a custom newsletter sign-up form to your Facebook page, you must have at least 2,000 followers. If you don’t have that many followers, there are options for you to provide an easy newsletter sign-up for your followers.

4. Add a CTA Button to Your Facebook Page

Rather than adding a custom sign-up page, you can add a call-to-action button that directs your users to your sign-up page. In order to add the proper CTA button to your Facebook page, follow these simple steps:

• Click Add Button located below your cover photo
• Select a button–in this case, use the Sign-Up option
• Paste your sign-up page URL
• Click Finish

In conclusion, adding a newsletter sign-up form to your Facebook page can help you increase your reach, generate more leads, and reach a targeted audience. By following the steps outlined above, you can easily add a sign-up form to your Facebook page and start reaping the benefits of email marketing.

Wrap Up

Facebook is the biggest social media platform today, so no matter what business you have it’s smart to get setup on it ASAP. Now that you understand how to setup a sign up form with facebook you are well on your way to building an awesome newsletter.

Related Articles

• How To Grow Your Subscriber Count?
• How to Monetize My Newsletter?

Newsletters are your brand’s ambassadors, serving as a vital link between you and your audience. But let’s be honest; creating a newsletter that’s visually appealing and rich in content can feel like solving a complex puzzle. In this extended guide, we’ll delve even deeper into the nuances of newsletter formatting, share expert tips, and even sprinkle in some real-life examples to help you create newsletters that are not just readable but downright irresistible. Here is How to Format a Newsletter.

The ABCs of Newsletter Formatting: More Than Just Aesthetics

Think of your newsletter as your brand’s voice in someone’s inbox or mailbox. The way you package your message can make or break its effectiveness. Good formatting is akin to a well-tailored suit—it enhances your appearance and captures attention. On the flip side, poor formatting can make your newsletter look disorganized, causing readers to hit the ‘trash’ button faster than you can say “unsubscribe.”

Real-Life Example

Consider Apple’s newsletters. They are a masterclass in clean design and concise messaging. Using whitespace, balanced with high-quality images and a minimalistic color palette, makes the content easily digestible and engaging.

The Anatomy of a Killer Newsletter: Beyond Text Blocks

Imagine opening a newsletter and finding a single, large block of text. Not very inviting, is it? Here’s how to avoid becoming a snooze fest:

Headings and Subheadings

Using <h2> and <h3> tags to segment your content into manageable sections not only improves readability but also enhances SEO if your newsletter is also available online.

Visuals: The Eye-Candy

Visual elements like images, infographics, or even memes can add excitement to your newsletter. But remember, relevance is key.

The Art of Whitespace

Whitespace is the unsung hero of design. It gives your content room to breathe and helps guide the reader’s eye through the layout.

Cohesive Color Palette

Colors can evoke emotions and set the tone for your entire newsletter. Choose a palette that aligns with your brand’s ethos.

Font Matters

The right font can make your text readable and aesthetically pleasing. The wrong one can do just the opposite.

Real-Life Example

Take a look at the newsletters from Airbnb. They use a consistent font and color scheme that aligns with their brand. The use of compelling images of travel destinations not only breaks up the text but also inspires wanderlust.

Additional Steps for Formatting Perfection

The Rule of Thirds

In design, the rule of thirds involves dividing your layout into nine equal parts and placing the most important elements along these lines or their intersections. This creates balance and draws the reader’s eye to key points.

Call-to-Action Buttons

Remember to include clear and compelling call-to-action (CTA) buttons. Whether you want readers to “Learn More,” “Shop Now,” or “Subscribe,” make it easy and enticing for them to take the next step.

Footer Essentials

Your footer should include essential information like your contact details, social media links, and a straightforward way to unsubscribe. Transparency builds trust.

Test, Test, Test

Before hitting send, test your newsletter on several devices and send test emails to colleagues to ensure it looks good everywhere. A broken layout can be a deal-breaker for many readers.

Dos and Don’ts of Newsletter Formatting

Dos

1. Do Use a Responsive Design: Ensure your newsletter looks good on all devices.
2. Do Keep It Simple: Overcomplicating your design can confuse readers.
3. Do Use High-Quality Images: Pixelated or stretched images look unprofessional.
4. Do Proofread: Typos and grammatical errors can undermine your credibility.
5. Do Segment Your Audience: Tailor your content to different segments of your audience for more personalized messaging.

Don’ts

1. Don’t Overload with Information: Too much text can be overwhelming.
2. Don’t Use Too Many Colors: Stick to a cohesive color scheme.
3. Don’t Forget Alt Text for Images: This ensures that even if the image doesn’t load, the reader knows what it’s supposed to be.
4. Don’t Neglect the Subject Line: This is the first thing your readers see, so make it compelling.
5. Don’t Ignore Analytics: Use data to understand what’s working and what needs improvement.

Advanced Formatting Techniques

Interactive Elements

If you’re sending a digital newsletter, consider adding interactive elements like polls, quizzes, or even mini-games. These can significantly increase engagement rates.

Personalization Tokens

Use personalization tokens to address the reader by their first name or mention their last purchase. This can make your newsletter feel more personal and engaging.

A/B Testing

Consider running A/B tests on different elements like headlines, images, or CTA buttons to see what resonates most with your audience.

QR Codes

For print newsletters, adding a QR code can bridge the gap between paper and digital, allowing readers to easily visit your website or a specific product page.

Storytelling

Use storytelling techniques to make your content more engaging. A well-written story can make even the most boring information enjoyable.

Real-Life Example

Netflix’s newsletters often use storytelling and personalized recommendations based on your viewing history, making their newsletters highly engaging and relevant to each subscriber.

The Art and Science of Newsletter Formatting

Creating a compelling newsletter is both an art and a science. By focusing on the fundamentals, making informed choices based on real-world examples, and maintaining brand consistency, you can craft newsletters that not only look good but also deeply resonate with your audience. So go ahead, unleash your creative genius, and make your next newsletter a masterpiece!

There are newsletters making millions a month. Learning How To monetize a newsletter is easier than ever if you know what to do.

You won’t get anywhere without building a loyal following and having a decent subscriber account. Our study found that newsletters with over 10k subscribers get more sponsorship deals.

The good news is, that you don’t need to use sponsorships to monetize your newsletter. Let’s dive into how else you can.

How To Monetize A Newsletter?

We can take 6 different paths to monetize our newsletter, each being different. Depending on your newsletter determines what works for you; not every newsletter earns the same way.

Here are the most popular ways to monetize your newsletter.

Ads

There are two types of ads.

Display Ads and Sponsored Ads.

The above is an example of a display ad by the popular newsletter TLDR. Dan has become one of the best copywriters in the space over the past 5 years and for good reason. He wrote this ad and follows his style.

Ads shouldn’t mess with the flow of the newsletter but should be called out to let the user know it’s an ad.

Display Ads are different, think of Google ads when are viewing a website that pop up on the side. Those ads can also be placed in your newsletter for people to click.

The significant difference between the two is Display Ads earn when the user clicks on the ad, while Sponsored Ads usually pay you a fixed cost and sometimes reward you for signups.

No matter what one you use both can be lucrative and increase your monthly MRR.

We recommend checking out Who Sponsors Stuff for every company looking to sponsor your newsletter.

Memberships and Premium Newsletter Subscriptions

The following way to monetize a newsletter is through memberships or premium content within your newsletter. This strategy has become popular over the past few years thanks to companies like beehiiv.

You allow subscribers to sign up for a premium service from your newsletter. This is popular in investing but can be used in any niche. The service can be anything from VIP access to a database, a premium version of your newsletter articles, or anything in between.

Some premium newsletters make millions a year.

Affiliate Marketing

Affiliate Marketing isn’t anything new and has been around for years. The crazy thing about affiliate marketing is it kills it in newsletters.

Signing up for affiliate programs is easy, and with tools like Affiliate Finder, you can search tons of affiliate programs for any niche.

The good news about running a newsletter is that affiliate programs don’t have to match your content exactly.

This newsletter has added an affiliate program to Start a Blog with WordPress and uses a popular web hosting affiliate program Bluehost.

This simple snippet could generate you over $65+ for 1 sign-up. It’s a win/win and simple way to add to your MRR per month.

Example:

You have 25,000 subscribers with a CTR of 5%. This means that on average 1,250 subscribers click a link each time they open a new email from you.

We will cut that into one-third, giving us 416 clicks. If 416 sign up for this affiliate program. You would make $27,000 + from one email.

Make sure when looking for affiliate programs you find ones that fit your “niche”. Don’t sell someone beauty products when you are talking about losing weight. Know your Audience and what they are looking to buy.

Cross Promotions

Cross Promotions is broken into two categories:

• Free Cross Promotion
• Paid Cross Promotion

Free Cross Promotion

Free Cross Promotion uses newsletters providers like beehiiv, Convertkit, and others to recommend other newsletters.

This allows you to reach out to newsletter businesses and suggest you collaborate in cross-promotion. Newsletter Blueprint is a great place to find newsletter operators looking for cross-promotion. It’s a discord with 100’s of operators looking to cross-promote.

Paid Cross Promotion

If you want to do paid cross-promotion, there are a few players in the space. One of the top ones is sparkloops.

Sparkloops is a promotion platform where when a user signs up for your newsletter a popup appears sharing 3-5 other newsletters. If they opt-in to sign up for those operators pay you anywhere from $1-$4 a signup.

The cool thing about this is, that newsletters that are already generating tons of signups a month are making most or more of their money back using other operators in their popup.

Wrapping Up

If you are looking to monetize a newsletter, following all the steps above will make you profitable in your newsletter in no time. As we mentioned above, depending on your niche can determine which of the 6 ways you can earn from.

Creating A Newsletter is just the first start. learning how to monetize and grow your newsletter is just as important. You are on the way to becoming like the top newsletters making $100k+ a month.

Creating a newsletter that is both engaging and informative can be a challenging task. However, with the right elements in place, you can produce a newsletter that your readers will look forward to receiving.

You will want to make sure your newsletter is clear and concise with quality content. Yup! It’s really that simple. Providing clear quality content is the golden standard in newsletters. If you can achieve this, you are well on your way. Let’s break down how you can achieve this.

How To Structure Your Newsletter

How to Create A Great Newsletter requires you to follow a structure that keeps to a template. This structure allows you to scale, have users remember you, and much more. Here is how.

Subject Line

The meat of the newsletter, the main way to get all people to view your newsletter. This is the most important part of your newsletter. One of the best ways to get people to click is the hook. Give your readers a question and an answer that makes you want to click on the article.

“The Best Newsletters For Every Industries: Are You subscribed to?”

Content

This section is for you to keep your readers coming back. You have already hooked the reader in with a great landing page, got them to open the email with a killer subject line. Now you are going to sell them to keep coming back by writing awesome content. You should format it similar to how you mentioned it in your landing page. If your content is quick reads, keep it simple. One of the best newsletter structures is TLDR. Dan has mastered the art of content.

Dan’s entire newsletter is based on TLDR(To Late Didn’t Read). In short, he wants to keep it simple. Dan mastered his niche and found a formula that his audience loves.

Design

The design is important but not top on the list of creating a great newsletter. You need a good design but like the example above not all newsletters need fancy designs. You have to understand your niche, if you are looking to create a meme newsletter you better have images and not text. Understanding your audience is very important in the design of a great newsletter.

Call to Action

You should have a few Call to Actions in your newsletter. As an example, the newsletter exploding niches opens up each newsletter with a call to action about how to start an affiliate blog.

This is just one example of how to use the Call to Action model. You don’t have to link to a course or a product but it is important to make the user do something. At the end of the newsletter have them say something to you.

“Thanks for reading today’s newsletter; reply to this email with your newsletter that you created”

A call to action like the above is perfect to end every newsletter. Make sure you answer all the subscribers who do respond and do that month over month. You will be surprised at how much you can grow.

Personalization

Personalization is an effective way to make your subscribers feel valued and engaged. You can personalize your newsletter by including their name, location, or other relevant information. Personalization can help increase open rates and click-through rates.

Targeting the Right Audience

When it comes to creating a great newsletter, targeting the right audience is crucial. We want to make sure that our content is reaching the people who will find it most valuable and engaging. There are a few key things to keep in mind when it comes to audience targeting.

First, it’s important to understand who your subscribers are. This includes not only their demographics (age, gender, location, etc.) but also their interests and behaviors. By gathering data on your subscribers, you can create content that is tailored to their specific needs and preferences.

Next, consider who your target audience is. These may not always be the same as your subscribers. For example, if you are a business selling a particular product or service, your target audience may be people who are interested in that product or service but have not yet subscribed to your newsletter.

When creating content, keep your target audience in mind. What are their pain points and challenges? What kind of information are they looking for? By addressing these needs in your newsletter, you can increase engagement and build a stronger connection with your audience.

Your newsletter can be a powerful tool for building customer loyalty and encouraging repeat business. Make sure to include content that is relevant to your customers and provides value beyond just promoting your products or services.

By understanding your subscribers, identifying your target audience, and creating content that meets their needs, you can build a loyal following and drive business growth.

Optimizing for Mobile Devices

When it comes to newsletters, it’s important to optimize for mobile devices. With more and more people accessing their emails on their smartphones and tablets, it’s crucial to ensure that your newsletter is mobile-friendly. Thankfully, companies like beehiiv take care of this for you. Allow you to focus on your design rather than formatting.

Measuring Engagement and Success

Measuring engagement and success is crucial to the success of any newsletter. It’s important to know how your audience is responding to your content so you can adjust and improve your future newsletters.

You should track the following daily:

• Open Rate
• Click-through Rate
• Subscriber Count

These are the most important measurements for you as you scale your newsletter. There are many ways to grow your subscriber but sometimes you can ruin your Open Rate. It’s smart to make sure you aren’t spamming your link everywhere. It’s better to have 100 loyal subscribers than 1,000 who aren’t.

Social Media

It’s important to get on social media channels to promote your newsletter. A great newsletter will be on all the popular social media to allow their subscribers to share content with the community.

Giving your subscribers a link back to social media will help you when growing your newsletter.

Organic growth is one of the best methods for a great newsletter because it’s all word of mouth or shares in a group you can trust.

Check out my How To Grow on Reddit Guide. I share exactly how I grew my newsletter from 0-4k in 2 months using no paid ads.

Wrapping Up

In summary, a great newsletter requires lots of work. If you stick to a formula you will be right on your way to success. How to create a great newsletter should be an easier task for you with everything we covered. You will not make it if you don’t put yourself out there, have a structure you follow, and bring something the audience hasn’t seen before.

You shouldn’t look to much into send frequency based on the study we conducted it doesn’t matter how many times you send your newsletter. All get decent statistics, but once a week is the most popular.

Coming up with ideas for a newsletter can be a daunting task, especially when you are trying to keep your audience engaged and interested. As someone who has been creating newsletters for a while, I have found that brainstorming is the key to coming up with fresh and exciting content. It’s important to keep in mind that your newsletter should provide value to your readers, whether it’s informative, entertaining, or both.

One strategy that has worked well for me is to keep a running list of potential topics. Whenever I come across an interesting article, statistic, or idea, I jot it down in a notebook or on my phone. This way, when it’s time to create my newsletter, I have a wealth of ideas to choose from. Another approach is to survey your audience and ask them what they would like to see in your newsletter. This not only helps generate ideas but also shows your readers that you care about their opinions and are committed to providing them with relevant content.

Understanding Your Audience

As I create my newsletter, one of the most important things to keep in mind is my audience. Understanding my audience is crucial in creating content that resonates with them. Here are two ways to gain a better understanding of my audience:

Identifying Audience Interests

To create content that my audience finds interesting, I need to know what they are interested in. I can do this by reviewing any current data and analytics I have about my audience. This includes all relevant analyses I have conducted about my subscribers since I started my newsletter.

I can also conduct surveys or polls to gather more information about my audience’s interests. This will help me tailor my content to their preferences and keep them engaged.

Analyzing Audience Needs

Another way to understand my audience is to analyze their needs. I should ask myself, what are the problems or challenges that my audience is facing? What information or solutions can I provide to help them overcome these challenges?

I can analyze my audience’s needs by reviewing feedback and comments from previous newsletters. I can also conduct interviews or focus groups to gain more insights into their needs.

By identifying my audience’s interests and analyzing their needs, I can create content that is relevant, engaging, and valuable to them. This will help me build a stronger relationship with my subscribers and keep them coming back for more.

Brainstorming Content Ideas

Coming up with fresh and engaging content ideas for your newsletter can be challenging. However, with the right tools and techniques, you can generate a wealth of ideas in no time. In this section, I will share two effective ways to brainstorm content ideas for your newsletter.

Using Mind Maps

One of the best ways to brainstorm content ideas is by using a mind map. A mind map is a visual tool that helps you organize your thoughts and ideas. To create a mind map, start with a central idea or theme and then branch out into related topics.

Here’s how to create a mind map for your newsletter:

Once you have your mind map, you can use it as a reference when planning your newsletter content. You can also add to it over time as you come up with new ideas.

Analyzing Industry Trends

As a newsletter writer, it’s essential to analyze industry trends to keep your readers informed and engaged. Here are two ways to stay on top of industry trends:

Keeping Up with News

One way to stay up-to-date on industry trends is to read news articles and publications related to your industry. You can set up Google alerts to receive notifications when new articles are published about your industry or specific keywords related to your newsletter’s topic. By keeping up with the latest news, you can be sure to provide your readers with the most relevant and current information.

Observing Competitor Newsletters

Another way to analyze industry trends is to observe your competitors’ newsletters. By subscribing to their newsletters, you can get an idea of what topics they are covering and how they are presenting the information. It’s essential to note that you should not copy your competitors’ content, but rather use it as inspiration to create unique and informative content for your readers.

We have a growing list of newsletters that are considered the “best” in each industry. You can sign up for any of them to get ideas.

Repurposing Existing Content

Repurposing existing content is an excellent way to come up with ideas for your newsletter. Here are two ways to do it:

Turning Blog Posts into Newsletters

One way to repurpose content is to turn your blog posts into newsletters. You can take a blog post and condense it into a shorter version that is more suitable for a newsletter. You can also take several blog posts on a similar topic and combine them into one newsletter.

When repurposing blog posts, it’s essential to make sure the content is still relevant and up-to-date. You may need to update information or add new examples to make the content fresh and engaging.

Transforming Webinars into Newsletter Content

Another way to repurpose content is to transform your webinars into newsletter content. You can take the key points from a webinar and turn them into a series of articles or a single newsletter. You can also use the webinar recording as the basis for a newsletter, summarizing the key points and providing links to the full recording.

When repurposing webinars, it’s important to make sure the content is still valuable and informative. You may need to edit the content to make it more concise and easier to read.

Repurposing existing content is an effective way to come up with ideas for your newsletter. It allows you to take content that you have already created and present it in a new and engaging way. By turning blog posts into newsletters and transforming webinars into newsletter content, you can save time and effort while still providing your subscribers with valuable information.

Inviting Guest Contributors

One effective way to keep your newsletter fresh and engaging is by inviting guest contributors to share their thoughts and expertise on topics related to your niche. Here are some tips on how to do it:

• Identify potential contributors: Look for people who are experts in your field or have unique perspectives that your readers might find interesting. You can reach out to them via email or social media and ask if they would be interested in contributing to your newsletter.
• Provide guidelines: To ensure that the content your guest contributors provide is aligned with your newsletter’s tone and style, provide them with clear guidelines. This can include topics to write about, word count, formatting, and any other relevant details.
• Offer incentives: To encourage people to contribute to your newsletter, you can offer incentives such as exposure to your audience, a link back to their website or social media profiles, or even compensation.
• Preview and edit: Once you receive the content from your guest contributors, make sure to review it carefully and edit it if necessary. This will help ensure that the content is high-quality and aligned with your newsletter’s standards.
• Acknowledge and thank: Finally, make sure to acknowledge and thank your guest contributors for their contributions. This can include giving them a byline, featuring them on your website or social media, or simply sending a personal thank-you note. This will help build relationships with your contributors and encourage them to contribute again in the future.

Overall, inviting guest contributors can be a great way to add variety and fresh perspectives to your newsletter. By following these tips, you can ensure that the content your guest contributors provide is high-quality and aligned with your newsletter’s goals and standards.

Reviewing and Refining Content Ideas

Coming up with content ideas for your newsletter is only half the battle. Once you have a list of potential topics, it’s important to review and refine them to ensure they will resonate with your audience. Here are two ways to do that:

Evaluating Newsletter Performance

One way to refine your content ideas is to look at the performance of your past newsletters. Analyzing your newsletter metrics can help you identify which topics and types of content are resonating with your audience. Some metrics to consider include:

• Open rates: How many people are opening your newsletter?
• Click-through rates: How many people are clicking on links within your newsletter?
• Conversion rates: How many people are taking action based on your newsletter (e.g., making a purchase, signing up for a webinar)?

By analyzing these metrics, you can identify which topics and types of content are resonating with your audience and adjust your content strategy accordingly. We did a full study of the best rates for every industry in our newsletter deep dive article. If you are interested in what your industry standard is.

Seeking Audience Feedback

Another way to refine your content ideas is to seek feedback directly from your audience. You can do this in a few ways:

• Surveys: Send out a survey to your newsletter subscribers asking for feedback on potential topics or types of content.
• Social media: Ask your social media followers what they would like to see in your newsletter.
• Comments: Encourage readers to leave comments on your blog or social media posts with suggestions for future newsletters.

By soliciting feedback from your audience, you can ensure that your content is tailored to their interests and needs.

In conclusion, reviewing and refining your content ideas is an important step in creating a successful newsletter. By evaluating your newsletter performance and seeking audience feedback, you can ensure that your content is engaging and relevant to your subscribers.

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• The Best Newsletters in every Industry
• How Many Newsletters are there?
• How To Start A Newsletter?