How Many Newsletters Are There In 2024?
The first email was sent in 1971 between two computers on the ARPANET. This was the start of the next generation of communication. Today over 333 billion emails are sent daily. We have come a long way and email newsletters are bigger than ever.
Here’s a summary of what you’ll find below:
- Email Statistics (Top Picks)
- How Many Newsletters Are There In 2024?
- Growth Of Newsletters Over Time
- Newsletter Usage Demographics
- Newsletter Usage by Industry
- What are all the niches in the newsletter space?
Newsletters Statistics (Top Picks)
- Email marketing has an ROI of $42 for every $1 spent.
- 81% of B2B marketers use newsletters as part of their content marketing program.
- 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021.
- The average open rate for email newsletters is 23%.
- The average click-through rate for email newsletters is 3.71%.
- Email newsletters are read on average 22 times per month.
- People are 120% more likely to click on a link in an email from a brand they know and trust.
- Email newsletters are 40x more effective at acquiring customers than social media.
- Email subscribers are 50% more likely to make a purchase from a brand they receive email newsletters from.
Sources: HubSpot, Option Monster, Campaign Monitor,
How Many Newsletters Are There In 2024?
As of June 2023, there are 4.26 billion email users worldwide.
However, not all email users will sign up for newsletters.
With total numbers in the billions, you can see why newsletters have become a hot area of focus for people in the following years. There is no statics of how many newsletter’s there are but with sites like substack, Beehiiv, and Convertkit we know that the number is in the millions.
Sources:
Growth Of Newsletters Over Time
The growth of the newsletter correlates directly with email usage. Over the past decade, the amount of emails that have been sent has increased year over year.
Email is a vital part of anyone’s strategy online and judging by the numbers each year has become more important for marketers, startups, influencers, and more.
| Year | Number of Emails Sent Daily(In Billions) |
|---|---|
| 2017 | 269 |
| 218 | 281 |
| 2019 | 293.6 |
| 2020 | 306.4 |
| 2021 | 319.6 |
| 2022 | 333.2 |
| 2023 | 347.3 |
| 2024* | 361.6 |
| 2025* | 376.4 |
Sources: Statista
Newsletter Usage Demographics
You may be wondering what is the most important demographics to go after for your newsletter. We have found the best and worst of each country. We took into account the most important factors when it comes to email
- Open rate
- Click Thru Rate
- Unsubscribe Rate
- Bounce Rate
The averages for all countries was the following:
- Open rate: 27.11%
- Click Thru Rate: 2.15%
- Click to Open Rate: 7.58%
- Unsubscribe Rate: 0.12%
- Bounce Rate: 2.35%
The Best Demographics for a newsletter are:
- Open rate: Netherlands (45.68%)
- Click Thru Rate: Canada (7.1%)
- Click to open rate: Canada(20%)
- Unsubscribe Rate: Belgium/Netherlands(.28%)
- Highest Bounce Rate: Peru(5.4%)
The Worst Demographics for a newsletter are:
- Open rate: Singapore (16.03%)
- Click Thru Rate: Malaysia (.75%)
- Click to open rate: Malaysia(3.64%)
- Unsubscribe Rate: Vietnam(0.04%)
- Bounce Rate: Ukraine ( 0.51%)
Source: GetResponse
Newsletter Usage By Industry
Every industry is different and that goes for newsletters as well. Picking the right industry can be an important step in building a successful newsletter. We gathered the data on the highest rates by industry. Remember this doesn’t include how hard it is to get subscribers, every industry has its competition.
Here are the best industries:
- Open Rate: Communications (48.8%)
- Click-through rate: Communications(5.77%)
- Click To Open rate: Financial Services (16.68%)
- Unsubscribe rate: Restaurants & Food(0.17%)
- Bounce Rate: Financial Services (1.89%)
The worst industries:
- Open Rate: Internet Marketing (21.9%)
- Click-through rate: Internet Marketing (1.68%)
- Click To Open rate: Health Care ( 5.57%)
- Unsubscribe rate: Communications (0.07%)
- Bounce Rate: Travel (6.78%)
What’s the right newsletter frequency?
If you are looking to get the most open rate for your newsletter we found that sending the newsletter out once a week is the highest rating at 38.21%. This also includes the highest click-through rate of 3.44% for once a week newsletter.
Should you add video?
Adding video to your newsletter does seem to help your open rate along with the click-through rate. The preferred video source is Vimeo, with an open rate of 41.31%. This can be due to the number of courses people add on Vimeo, so I can’t say with 100% that Vimeo is better than Youtube for open rate.
What are all the top niches in the newsletter space?
Newsletters have lots of niches but if you are looking for the most popular niches the following 18 are considered the “main” niches in the industry. Each category has sub-niches that can increase this list into the hundreds or even thousands.
Here are the top Industries categories for newsletters:
- Agencies
- Arts & Entertainment
- Automotive
- Communications
- Education
- Financial Services
- Health & Beauty
- Health Care
- Internet Marketing
- Legal services
- Non-profits
- Publishing
- Real Estate
- Restaurants & Food
- Retail
- Sports and Activities
- Technology & High Tech
- Travel
Conclusion
That wraps up the newsletter industry today. Specifically, how many people are opening up newsletters?
The newsletter community is growing at an alarming rate as content creators, bloggers, and others realize the importance of having a newsletter.
Related articles:
- How To Start A Newsletter
- Best Newsletters
- How To Monetize Your Newsletters
Best Newsletters
How To Monetize Your Newsletter
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