A successful newsletter doesn’t happen overnight. You must be willing to put in the work and provide relevant, high-quality content to your audience. Having a newsletter growth strategy is an important part of anyone creating a newsletter. There are many strategies on how to grow your newsletter subscriber count.
Here are the top ways to grow your newsletter
Paid Ads
Let’s face it, the fastest way to get you in front of an audience is by using paid advertisements. Finding the proper social platform is an important part of any venture. You should make sure you run multiple ads with different styles, some can be funny others can be serious. Don’t let the ad copy be more than 240 characters as this makes 99% of users not want to read anymore.
SparkLoops
Sparkloops is a newsletter website that provides you with everything you would need to grow your newsletter. They have a referral system, referral giveaways, anti-fraud, and more. They also have a growing partner program that let’s other newsletters recommend newsletters that will pay you if you sign up subscriber.
You can even check out beehiiv which is a growing network for paid affiliates as well.
You can try Sparkloops for free – > Join Now
Quora
If you are on a budget but looking to grow your subscriber count, Quora is an amazing website to grow your subscribers. Quora allows you to get down to the exact questions you are looking for people to ask.
The ability to target specific questions allows you to make sure you are getting true users. You may not get many depending on the subject of your newsletter but you will get quality subscribers for the cheapest price.
Twitter seems to be the go-to social media platform when it comes to newsletter advertisements. They have the most engaging audiences and users are looking to learn on Twitter. If you write a good ad copy you are sure to find new subscribers.
All Other Social Media:
Social Media is a hit or miss for newsletters, if you have the budget it may make sense to be on other platforms or if your newsletter is niche specific to let’s say printable cut files you may want to advertise your newsletter on Pinterest. Do your research and make sure you pick a platform you know your consumer is on.
Cross Promotion
Cross Promotion is a great way to grow your newsletter. You can use tools like Lettergrowth and inboxreader to submit your newsletters that you can then match with others in your niche.
Cross Promotion is free and just requires a simple outreach email explaining how you would love to cross-promote with the newsletters you are looking at. When looking for a newsletter to cross-promote with make sure they have a similar subscriber count. The chances of someone responding to you when your newsletter has 100,000 less subscribers is very little. Go for someone within 500 subscribers of you.
You can even join a community dedicated to newsletters like Newsletter Blueprint. They have a great community that is always looking for for more users to join!
Social Media
Social Media is a great tool to grow your newsletter. You can use Social Media without ads and slowly grow your newsletter to an amazing size. The suggestion is to pick only one social media platform to start and grow it to 10,000+ followers. Focusing on multiple social media platforms is hard. Focus on one, then after you get it established expand to others.
Reddit is one of the best social media platforms to join in today’s newsletter market. You can expect big growth if you follow simple guidelines of posting on reddit. It’s a great source to get your content noticed and even will provide you backlinks. 
I wrote a full guide on how to grow your reddit following. I started a newsletter that i took from 0-3500 subscribers in less than 2 months. All from using reddit.
Blogging
Growing your newsletter from a blog isn’t going to be easy. If you are building a newsletter first business, you should check out beehiiv. We wrote a full review of beehiiv that you would love. They are a newsletter first, blog second platform. If you are looking for a blogging first, newsletter second continue reading.
If you are blogging you already have a niche and a targeted audience. The easiest way to get more subscribers is plugging your newsletter every chance you can get on your blog. This will ensure users to sign up if they are interested in learning. A popular strategy is providing your customer with a high-quality item that they can only get when signing up.
Wrapping Up
Every newsletter path is different and every user has a different situation. As long as you are growing your newsletter you shouldn’t be worried. Growing a newsletter takes time or lots of money depending on the route you go down. If you enjoy the topics you talk about it will make it that much easier.
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