As the holiday season approaches, businesses seek ways to engage their audience and increase revenue. With safety concerns still prevalent, many shoppers prefer online shopping to visit physical stores. This shift in consumer behavior presents an opportunity for companies to capitalize on Christmas online shopping.
3 Stages of Christmas Email Campaigns
To maximize your Christmas email campaign, you should divide it into three key stages: Pre-Christmas, Christmas, and Post-Christmas.
1. Pre-Christmas stage
The pre-Christmas stage starts weeks before the holiday season, typically in November’s first and second week. This stage allows you to target early shoppers, keep your products and brand on top of your customer’s minds, and warm up for the big day.
There are three most commonly used forms of Pre-Christmas email campaigns:
- Christmas Wishlist: Send your subscribers a wishlist email to let them know that Christmas is around the corner. Allow your contacts to browse, pick, and shop their Xmas list for when Christmas arrives.
- Christmas Gift Guides: Send gift guides to help your undecided customers pick the perfect gift. Send different gift guides based on their interests to help them shop from you.
- Christmas Teasers Email: Send teaser emails to your subscribers during the Pre-Christmas period to spread excitement and curiosity, keeping your subscribers stirred up about your official Christmas campaign’s launch.
2. Actual Christmas email campaign
The Actual Christmas email campaign takes place during the Christmas season. You’ve already been feeding your subscribers with Pre-Christmas emails, and the big days have arrived for you to score a touchdown.
The period surrounding Christmas is the time to start launching discounts and offers. You already know which products your subscribers are interested in. Be creative and organized with your Christmas email campaign, and use winner Christmas subject lines to ensure that your contacts open your email and discover the offer.
3. Post-Christmas stage
The post-Christmas stage starts after Christmas day, and it’s the perfect time for you to come in with an outstanding post-Christmas email offer or end of year wrap-ups, or simply a “thank you” note for your loyal customers.
Take the following post-Christmas template as an example.
| Subject Line | Body |
|---|---|
| Thank You for a Wonderful Year | Dear Valued Customer, We would like to thank you for your continued support throughout the year. As a token of our appreciation, we are offering a 20% discount on all our products until the end of the year. Use the code THANKYOU at checkout. Happy Holidays! |
15 Christmas Newsletter Ideas and Examples for Your Holiday Campaign
Here are 15 Christmas newsletter ideas and examples to help you create an effective holiday campaign and connect with your customers:
1. Announce Holiday Deals
Offering expiring deals is a great way to increase your contacts’ sense of urgency and stay ahead of your competitors. Send a holiday announcement email to kick off the season and include the main products or services you would like to promote during this time. Check out AVON’s Christmas email sample for inspiration.
2. Offer Free Shipping
Free shipping is a small but effective offer that can significantly impact your prospects’ buying decision. Offer your customers free shipping throughout the Christmas period, as shown in this Christmas email design.
3. Provide Gift Card Bonus
Personalize your campaigns and spoil your favorite customers with gifts and bonus cards. Gift cards and bonuses could attract new potential customers as well as promote your unique holiday products. Check out SleepCountry’s Xmas email template for inspiration.
4. Provide a Holiday Gift Guide
Present your customers with the perfect holiday gift guide while promoting your products for the season. Segment your Christmas newsletter based on the different interests of your contacts.
5. Giveaway Holidays Coupons
Coupons are an effective way to boost the conversion of your holiday campaign. Offer your customers a discount, as Uber did in this Christmas newsletter example, to increase engagement and encourage them to make a purchase.
6. Wish Your Contacts a Merry Christmas
Enlighten your customers’ hearts with positive energy and best wishes. Heartwarming wishes could make a significant impact on your relationship with your customers. Take advantage of this chance and send your best Merry Christmas email.
7. Offer Last-Minute Deals
Last-minute reminder emails are a massive factor in your holiday campaign performance. Segment your contacts using Envoke and schedule a Christmas reminder email to contacts who didn’t open your previous campaign. ASOS company did that perfectly by animating their Christmas email design with a GIF.
8. Reward Your Loyal Customers
The Holiday season is all about spreading love. Get a little closer to your customers by rewarding them during the Christmas season. It’s a symbolic gesture that could benefit you greatly without costing you as much.
9. Trigger Curiosity with a Teasers Email
Check your customers with a small teaser email to keep them excited about your upcoming promotion. Provide the time and date of a promotion release without giving customers any clue of what it will be. This way, you’ll be in the mind of your customers, keeping them both thrilled and excited to see what’s coming. Here is a successful Christmas newsletter template to get inspired.
10. Send Last Chance Calls
Maximize the chances of any revenue and win more customers by running a holiday email campaign for late shoppers. If your product has to be shipped, it’s better to inform contacts that their order will arrive on time.
11. Share Your Physical Store Working Hours
Some holiday shoppers prefer the real experience of shopping. Share with your contacts when you’re open to motivate them to visit your store. A great Christmas email sample was sent to inform contacts about their holiday hours in December.
12. Thank Your Customers
Express gratitude to your customers to increase their loyalty with a similar Christmas message. It strengthens your relationship with your customers as you consider them not just consumers, but also friends and family.
13. Be Simple & Creative
Keep your campaigning emails direct, simple, and, most importantly, well-designed. Register to Envoke to design and send a beautiful Christmas newsletter campaign with no tech or design skills required. Here is a cool Xmas newsletter example that grabs attention.
14. Motivate Goodwill
Use this opportunity to get your customers on board with you and help those in need. Besides being socially responsible, such a branding campaign helps you gain your customers’ trust. Check out this sweet Merry Christmas email template that helps raise awareness about an issue that 1973 LTD cares about.
15. Create Engaging Email Experiences
TacoBell did the extra mile of creativity to send an engaging email to its customers. It is lively, fun, and engaging. Use interactive elements like quizzes, countdown timer, puzzles, videos, games, and more to create an engaging email experience for your contacts.
25 Christmas Email Subject Lines For Higher Open Rates
When it comes to Christmas email subject lines, you want to make sure that your email stands out in a crowded inbox. Your email subject line is the deciding factor of whether or not your recipients will open your email. It takes only six seconds for email recipients to decide whether to open up your email or not. To help inspire you, we have collected 25 best Christmas email subject lines that can trigger your recipients’ curiosity and stand out in a crowded inbox:
- It’s never too early for Christmas
- Our little gift to you
- Give iPad. And put some fun under the tree.
- Gift Ideas for Everyone on Your List 🎁
- Free overnight shipping this Christmas
- Your Santa List: Ten Stocking Stuffers to please anyone 70
- You’ve made our nice list! 🎉
- Holiday shopping stressing you out? We can HELP!
- Shop now and get your gift on time
- The perfect offer does exist, take a peak
- How’s the gift search going?
- Feeling Christmassy? 🎄
- Out of ideas? Get a gift card!
- Still thinking? We prepared you a gift guide
- Find the Perfect Gift for Everyone on Your List
- You deserve a gift too, here’s your Christmas coupon
- You blink, you lose. Christmas offer ends this weekend
- Treat your loved ones with a special gift
- Forget Santa🎅 – treat yourself
- Michael Bublé or Mariah Carey?
- Special offers for special customers, Get your gift list ready
- It’s not too late, you can still make it for Christmas
- Spice things up this Christmas with our offers bouquet
- Spread the holiday cheer🎄
- Perfect gift for everyone you love
To ensure that your Christmas email subject lines are effective, don’t exceed 35 characters so that your recipients can read it from the push notifications on their phones. When crafting Christmas email subject lines, make sure that they trigger your recipients’ curiosity, provide real value, and stand out in a crowded inbox. By following these tips and using these Christmas email subject lines, you can increase your email open rates and conversions.
How to Create a Christmas Email Newsletter?
To create a captivating Christmas email newsletter, you need to start by registering for email marketing software and uploading your email contacts. Your contacts can be existing customers or subscribers. beehiiv is the perfect newsletter service provider for you. You don’t need tech or coding skills to design a beautiful Christmas email template. Here are the steps to follow:
-> Get Started With Beehiiv Today For Free <-
1. Design your Christmas email template
Designing an eye-catching Christmas-themed newsletter can help you stand out in your subscribers’ inbox. Envoke’s email builder provides you with a preview of the template you are creating. You can use the drag and drop feature to add photos, change the format, and add your script in the language of your choice. To ensure that your Christmas email newsletter is well-designed, here are some best practices to follow:
- Use a Christmas-themed template that matches your brand’s theme and colors.
- Add a personal touch by addressing your subscribers by name.
- Use clear and concise language to convey your message.
- Use bold text, bullet points, and tables to highlight important information.
2. AB test your Christmas email subject line
AB testing your email subject line is an excellent way to increase your email open rate. beehiiv allows you to test two variations of subject lines on a small group of contacts and then send the best-performing one to the rest of your contacts. You can also AB test your sender name and email preheader text to maximize your email open rates. Here are some best practices to follow when AB trying your Christmas email subject line:
- Keep it short and sweet.
- Use action-oriented words that encourage your subscribers to take action.
- Use emojis to make your subject line stand out.
- Avoid using all caps or exclamation marks, as they can trigger spam filters.
3. Select your target audience
Your target audience is the list of contacts to whom you want to send your Christmas newsletter. beehiiv has custom segments that allow you to only send to certain individuals on your newsletter list.
Conclusion
In conclusion, sending Merry Christmas emails to your customers is a great way to increase their loyalty and show them that you care. Envoke offers a variety of Christmas newsletter templates that are ready to send, making it easy for you to connect with your customers during the festive season. Remember, Christmas is about giving love and sharing joy, so take advantage of this time to strengthen your relationship with your customers and boost your end-of-year profits.