Are you looking to start a newsletter for your business? Newsletters are the best way to connect with your audience, build strong relationships, and turn them into paying customers.
Finding the best newsletter providers with the features you need to succeed is an important part of the process. You may feel overwhelmed!
In this article, we compare all the best newsletter providers for every situation, so you can focus on growing your business and getting a high open rate.
What Is A Newsletter and Why Does It Matter?
Newsletters are becoming more popular as businesses learn that newsletters give you the best ROI out of any other service. There are many different types of newsletters that all have different pros and cons.
Regardless of your industry, newsletters get your content in the inboxes of your most loyal followers. If you are serious about running a business a newsletter is a must-have.
Here are a few more reasons to give newsletters a try:
- Returning site visitors: The majority of people visiting and abandoning your website will never come back. When you build an email list and create emails, you can contact those people and send relevant content that draws them back to your site.
- Loyal followers: People who stay subscribed to your content and open your newsletters are more engaged.
- Increased revenue: Newsletters produce some of the highest results in ROI as more and more people produce automation that creates a funnel for your high-ticket items.
Choosing the Best Newsletter Software
Finding the right newsletter software is crucial to working out what works best for your business. That said, just because one newsletter solution is popular doesn’t mean it’s the right fit for you.
Comparing one service to another is sure to be an overwhelming task, so we’ve done the hard work and detailed the critical aspects of an email marketing service to look out for.
When choosing the best newsletter service, look for the following essential things:
- Easy to use: Newsletters are very easy to put together giving you no excuses to not have one. At the same time, the service you choose should have good customer support for when you need it.
- Automation features: All the best software on the market offer solutions to automate your email marketing campaigns. Look at the automation offered by each provider and work out, which suits your needs best.
- Different Industries: Some newsletter services are geared towards specific industries. For example, beehiiv is aimed at newsletters as a business, while ConvertKit is best for publishers. If a service isn’t aimed at your particular industry, you’ll need to find a solution that’s a better fit for your business.
- Overall price: Everyone has a different budget, make sure you look at all the numbers. Check out the table below that breaks down each newsletter provider.
Now that you know what to look for let’s compare the best email newsletter services for your business.
5 Best Newsletter Service Providers
- Beehiiv
- ConvertKit
- HubSpot
- Drip
- MailerLite
1. Beehiiv
Beehiiv is an excellent newsletter service for newsletters focused brands. Created by Ex-Morning Brew employees this newsletter service is becoming the #1 newsletter platform used, for good reason.
This newsletter comes with tons of features:
You won’t need a credit card to give beehiiv free trial 14-day trial a go. And if you’re happy with the service, the plans start at $49 per month for up to 10,000 subscribers.
2. ConvertKit
ConvertKit is the go to newsletter software for bloggers and publishers, and it was designed at it’s core. If you are someone who runs a podcast, Youtube, Blog this is the newsletter service for you. ConvertKit is simple to use and have tons of features for blogs along with content creators.
With CovertKit, you can choose from various customizable templates to create your newsletters, signup forms, landing pages, and more. The automated builder is one of the best you will find. It allows you to create amazing funnels that will grow your bottom line.
Here’s what else you can enjoy when using ConvertKit:
- GDPR-compliant forms with built-in lead magnet delivery and custom fields
- Segments that allow you to increase conversions
- Auto publish latest blog posts to email
- Drag and drop sequence builder
- Customize Sign Up forms
- Easy-to-use interface and a clean homepage dashboard.
ConvertKit has a 14-day free trial, so you can try it before committing to any of their plans.
After that, plans start from $29 per month.
3. HubSpot
HubSpot is the perfect newsletter provider for someone who is looking to use their newsletter with CRM software, allowing you to create more personalized one-off newsletter automated sequences.
You won’t have to worry about much with Hubspot as they offer a drag and drop builder to help create opt in forms and in line popups. They have support for live chat and chatbots as well if you integrate with them.
The good thing about HubSpot is unlike other CRM softwares when a user joins your newsletter list they will integrate CRM. HubSpot CRM allows you to divide your contacts up into segments to better align content with their niche.
Here is what else HubSpot provides:
- Drag and drop email builder
- Analytics that include opens, clicks, unscribered, and more.
- A/B testing plus send-time analytics to improve your opens.
- Ability to send emails from WordPress with their free plugin.
- Can personalize each newsletter that is sent to individual subscribers.
- 99% deliverability rate. Make you feel better all emails are being sent.
- Great customer support via phone, live chat, and email.
HubSpot has a free plan that let’s you send up to 2,000 emails per month and no credit card required.
Otherwise, plans start at $45 per month. These plans include live chat and normal functions for a newsletter like sign-up forms.
Try HubSpot today.
4. Drip
Drip is focused on bloggers, solopreneurs, eCommerce stores and most recently Newsletters. They have a platform that allows you to have conversations with your audience.
More than a newsletter service, Drip allows you to have in-depth conversations with your customers at the right time by understanding what they are doing. This service is especially good if you plan on having paid members only sections. Drip can take care of all the details and allow you to focus on your content.
Drip has the ability to send SMS messages, show facebook ads inside the newsletter and much more.
Some of the other great features Drip offers:
- Advanced Segment, perfect based on customer behavior
- Drag and drop editor
- Customized email messages per subscriber. Make it personalized for a better open rate.
- Analytics of everything and more including downloads, signups, and payout averages plus so much more.
- Track conversion rates to make sure you are getting the most out of your subscribers
- Detailed reports right in WordPress dashboard.
Drip is available to try for free if your list has 100 or fewer subscribers.
If your list is larger than that or requires unlimited emails, plans start at $49 per month.
Try Drip today.
5. MailerLite
Mailerlite is the ideal newsletter service for businesses on more of a budget but want lots of features. One of the best user-friendly services for any newsletter CEO. They have a drag and drop email builder, ability to create popup forms and landing pages, all while being connected to your WordPress site.
Getting started is easier than writing the newsletter. You can choose from one of the many free templates and customize your newsletter anyway you wish. The double opt-in feature helps you secure subscribers consent and reduces the number of spam contacts you receive. Always an added bonus when you pay per subscriber.
Mailer Lite also comes with some awesome features
- Ability to display emails on any screen size with mobile-responsive designs
- Advanced Segmenting with tags
- A/B testing to optimize your emails and determine what works and what doesn’t.
- Track email clicks and detailed reporting to break down everything you want to see about your subscribers.
- Easily filter and manage your list with their top of the line subscriber dashboard.
- Sync your blog to send automatic emails every time you publish new content.
MailerLite is free for businesses with lists of 1,000 contacts, and less than 1200 email sends per month.
Then paid plans begin at $10 per month, increasing as your contacts increase.
Try MailerLite today.
Which Is the Best Email Newsletter Service?
The best newsletter software depends on the needs of your business. That said, here are our conclusions when comparing the email marketing services above.
Beehiiv is the best newsletter software out of all the solutions in this article. It worked out of the box, perfect for new users. It has powerful automation tools that make it stand out and includes a free 14-day free trial where you get access to all devices.
If you are looking for the most affordable newsletter service, beehiiv wins again. The pricing model for beehiiv is the best in the industry with unlimited sends and 10,000 subscribers for $49 a month or 100,000 subscribers for $99 a month. You can even pay annually and save 16%.
Tips To Get Newsletter Subscribers Faster
After choosing a newsletter service for your business, you’ll probably want to start getting more newsletter subscribers.
One of the most underrated tools to use is actually free. Reddit! If you are writing a newsletter chances are there is a niche on Reddit for this. I was able to grow exploding niches to 1,000 subscribers on this method alone.
Another powerful tool if you have a blog that you helps increase your subscribers is OptinMonster. They are the best lead generation toolkit you will ever see. I have been using them for over 3 years now and love the conversion rates. a 
Integrating OptinMonster with all the newsletters listed is an easy task for most. They really have made sure they integrate with most newsletter providers. Allowing you to build a solid campaign to generate more subscribers.
That’s a wrap!
In this article, we covered all the best newsletter providers available today that help you better connect with your audience and grow your business. If you are new, you can check out How to Start A Newsletter where we go over every step to grow your newsletter.